Minara Creative services
The right marketing.
For the way you sell.
You do not need every channel at once. You need the services that address the gap between your expertise and your next customer.
01 / LinkedIn Outreach
Get beyond connection counts.
For companies relying on referrals, struggling with generic outreach, or trying to reach a new market.
When your best prospects are specific companies and roles, broad messaging wastes the opportunity. We develop targeted LinkedIn outreach that gives the right people a credible reason to connect and a relevant reason to keep talking.
- Ideal customer and decision-maker targeting
- Connection messages and role-specific follow-ups
- Conversation development and reply handling
- Campaign review and qualified opportunity handoff
02 / Paid Advertising
Clicks need a business purpose.
For companies testing an offer, reaching a defined audience, or looking to understand where their advertising budget is going.
An ad can attract attention and still reach the wrong buyer. We align audience selection, creative, landing page messaging, and follow-up around the service you want to sell and the action your buyer is ready to take.
- Campaign strategy and audience research
- Ad copy, creative direction, and offer development
- Landing page alignment and conversion measurement
- Performance review and campaign adjustments
03 / SEO & AI Search Visibility
Be discoverable for the work you want.
For businesses whose website is hard to find, unclear about their specialization, or attracting the wrong inquiries.
Your website needs to explain what you do in language your buyers use. We improve content, page structure, and technical foundations so search engines and AI search experiences can access and interpret your expertise.
- Search intent and service keyword research
- Service page and on-page SEO improvements
- Technical SEO priorities and internal linking
- Clear answers, structured data, and useful expert content
04 / Email Marketing
A long sales cycle needs thoughtful follow-up.
For companies with a growing contact list, inconsistent follow-up, or promising conversations that go quiet.
Many technology buyers need time, internal agreement, and a reason to revisit the conversation. We plan email campaigns around audience, relationship, and timing, with useful messages that make the next step clear.
- Audience segmentation and campaign planning
- Email copy, sequences, and content direction
- CRM workflows and follow-up coordination
- Deliverability setup review and response measurement
05 / UGC & Expert Content
Show what the explanation leaves out.
For companies whose value is easier to demonstrate than describe, or whose experts need help turning their knowledge into content.
For B2B technology, user-generated content works best when it helps someone understand a real use case. We plan customer-led, expert-led, and creator content around product demonstrations, practical explanations, and approved customer experiences.
- Use-case concepts and content briefs
- Short-form video scripts and creative direction
- Customer interview and testimonial content planning
- Creator coordination and content for organic or paid use
06 / Sales Support & Follow-up
Interest needs somewhere to go.
For founder-led teams managing opportunities manually, or companies with a gap between marketing activity and sales follow-through.
A promising response can be lost between a campaign, an inbox, and a sales conversation. We help organize qualification, follow-up, and CRM activity so your team can act on interest with relevant context.
- Lead qualification and follow-up planning
- CRM pipeline and workflow setup
- Appointment-setting support and sales handoff
- Sales messaging and call review priorities
A few useful answers
Before we talk.
Do we need all six services?
No. You can start with one service or a defined combination. We recommend a scope based on your offer, audience, priorities, and ability to follow through on new opportunities.
What counts as a tech adjacent company?
Businesses that help organizations choose, implement, manage, or get value from technology. This can include IT consultancies, implementation partners, value-added resellers, and other specialist B2B service providers.
Can Minara work with our existing sales or marketing team?
Yes. The work can support your existing team or provide ongoing execution where you need capacity. We define ownership, approvals, and handoffs at the start.
What does AI SEO optimization involve?
It starts with the foundations of good SEO. Useful original content, accessible pages, clear descriptions of your business, and structured information help search systems understand your site. No agency can guarantee rankings or inclusion in AI answers.
How do you handle sensitive technical information?
We establish what can be shared before creating campaigns. Technical claims, customer references, screenshots, and project details go through an agreed review process before publication.
How are success and pricing defined?
Scope and pricing depend on the work required. Before starting, we agree on the deliverables and measures that matter for the engagement, such as relevant conversations, qualified inquiries, and sales progression. Timelines reflect your market and buying cycle.
Start with the gap that matters most.
Tell us where you need support. We will help you determine the right scope for your business.